Mugavin Beef
By Tim & Leon Mugavin
Single-farm beef. Coastal provenance. Complete transparency.
Premium Victorian beef from one farm in Killarney,
where open grasslands meet the Southern Ocean.
Mugavin Beef comes from one place and one place only - Tim Mugavin’s farm in Killarney, where open grasslands meet the Southern Ocean. Every animal is raised with care and finished on the same coastal land, allowing true consistency, traceability and flavour.
Our Difference
The Mugavin family has farmed this coastal region for generations, caring for the same land that now produces Mugavin Beef. Today, Tim continues that tradition, raising cattle on his Killarney farm with deep respect for animal welfare, the environment and long-term sustainability.
Just minutes from Port Fairy, Tim’s farm sits in a unique coastal pocket where fresh ocean air, nutrient-rich pastures and a mild climate naturally shape the character of his beef. This environment cannot be replicated, it’s tasted in every cut.
Leon, Tim’s brother, and owner of The Leaf Store, buys the cattle directly from Tim. No middlemen. No mystery. Just trust built through family, shared values and a commitment to quality.
Together, they’ve created Mugavin Beef - a premium Victorian beef brand grounded in provenance, raised with care, and crafted with intent.
Tim raises his cattle slowly and calmly, grazing year-round on natural pasture. There are no feedlots, no rushing the process, and no compromise on welfare. The result is beef that reflects its environment - naturally seasoned by salt-laden sea air, shaped by climate and pasture, and deeply flavoured without intervention.
The farm sits within a historic volcanic region of south-west Victoria, where volcanic activity thousands of years ago formed the land as it is today. Across the paddocks, basalt boulders rise naturally from the soil - physical reminders of the volcanic forces that shaped this landscape.
Those volcanic soils are rich in minerals and naturally fertile, supporting deep-rooted grasses that thrive in the coastal climate. Combined with fresh ocean air and steady rainfall, the land produces resilient, nutrient-dense pastures that cattle graze on year-round.
From paddock to shelf, every step is known and trusted. Once the cattle leave the farm, it’s now time for Leon to take the reins. The beef goes directly to a trusted butcher, where it is cut weekly - fresh, precise, and to order. Leon liaises directly with the butcher at every stage of the process before the packaged beef arrives straight to Leaf’s shelves.
Single-farm beef. Coastal provenance. Complete transparency.
Mugavin Beef is exclusively available at The Leaf Store
Our Range
Mugavin Beef offers the full range of classic and speciality beef cuts, with a strong commitment to whole-animal utilisation. This ensures consistency, reduces waste, and honours the animal from nose to tail.
You’ll find premium cuts alongside elevated everyday options - steaks, roasts, mince, sausages, burgers and more - all with the same single-farm provenance and coastal character.
Because the beef is butchered weekly, customers have the unique ability to pre-order specific cuts. Looking for something particular? Just ask.
The Leaf Store
Mugavin Beef is exclusively available at The Leaf Store:
Elwood: 111 Ormond Rd
Hawthorn: 728 Glenferrie Rd
Armadale: 833 High St
All three stores conveniently offer delivery via UberEats.
Cooking for Every Occasion
Beef that works as hard as you do.
Mugavin Beef is designed to fit real kitchens and real lives — from fast, flavour-driven dinners to slow, intentional cooking that brings people together.
Quick & Easy Meals
Naturally tender grass-fed beef makes weeknight cooking effortless. Minute steaks, stir-fry strips, mince and burgers are perfect for fast, high-flavour meals without compromise.
Slow Cooking & Braising
Our chuck, rib-eye and brisket reward time and patience. Ideal for casseroles, ragùs, curries and winter warmers, these cuts develop deep richness when cooked low and slow.
Roasting
From classic Sunday roasts to special-occasion centrepieces, Mugavin Beef roasting cuts deliver consistent results, juicy texture and clean, honest flavour.
BBQ & Smoking
Grass-fed, coastal-raised beef shines on the grill. Brisket, ribs, flank and skirt steaks are ideal for smoking, grilling and open-fire cooking, rich in flavour and shaped by their environment.
Whole-Animal Cooking
Using a broader range of cuts isn’t just sustainable — it’s delicious. Lesser-known cuts offer outstanding value, bold flavour and new ways to cook with confidence.
When you buy Mugavin Beef, you’re supporting Australian farming, ethical production, and a supply chain built on trust - from the paddock to your plate.
Know your farmer. Choose your cut. Eat with confidence.
For enquiries, pre-orders or cut requests, visit or contact your nearest Leaf store location. The team can guide you through available cuts, upcoming processing dates, and special orders.
Buying Mugavin Beef means spending your money the right way — on transparent provenance, ethical farming, and premium beef raised with care on Victorian coastal land.
From the farm to your table.
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